14 Smart Ways to Make Your Photos Sell Your Brand

14 Smart Ways to Make Your Photos Sell Your Brand

14 Smart Ways to Make Your Photos Sell Your Brand

Hey folks, let’s welcome my friend Razwana Wahid to the blog today!

A picture may speak a thousand words, but if the words aren’t the ones you want your audience to think, the picture’s wasted a valuable marketing opportunity.

So what to do?

Do you go on a hunt on multiple image sites, searching for the perfect image, that both reflects your brand and the message you want to convey?

Failing that, do you pick the next best thing that kinda reflects your brand but isn’t quite hitting the mark?

Then do you progress to pray your audience get the message?

Sounds like an impossible-to-repeat task.

But what if you could dictate exactly what the image was saying?

Or better still, use an image you like, even if it doesn’t reflect what you want it to say, and plant words in the mind of the audience anyway?

Enter: text overlays.

The saviors of our image woes.

Text overlays are the words you add over the top of an image.

The biggest mistake I see bloggers making with their text overlays is assuming they always have to be inspirational in some way.

Usually in the form of motivational quotes.

That pop up in my Facebook feed.

And make me want to kill myself.

Let’s not make that mistake. Instead, let’s write something of meaning.

Can’t think of anything of meaning to write? Here are 14 ideas to get you started:

1. Use the headline of your post

15 Smart Ways to Make Your Photos Sell Your Brand - Use the headline of your post

See how to optimize your title images for Pinterest

2. Pick a strong quote from your post

15 Smart Ways to Make Your Photos Sell Your Brand - Pick a strong quote from your post

How to easily create image quotes

3. Give ready-to-apply instructions

15 Smart Ways to Make Your Photos Sell Your Brand - Give ready-to-apply instructions

4. Celebrate a huge achievement

15 Smart Ways to Make Your Photos Sell Your Brand - Celebrate a huge achievement

5. Ask a question

15 Smart Ways to Make Your Photos Sell Your Brand - Ask a question

6. Introduce your twitter chat, podcast or other event

15 Smart Ways to Make Your Photos Sell Your Brand - Introduce your twitter chat, podcast  or other event

3 Ways to Enhance your Blog Posts with Canva

7. Introduce your product

15 Smart Ways to Make Your Photos Sell Your Brand - Introduce your product

8. Share the details of your webinar

15 Smart Ways to Make Your Photos Sell Your Brand - Share the details of your webinar

9. Write your tagline

15 Smart Ways to Make Your Photos Sell Your Brand - Write your tagline
How to Write a Kickbutt Blog Tagline

10. Promote a Twitter chat hashtag

15 Smart Ways to Make Your Photos Sell Your Brand - Promote a Twitter chat hashtag

11. Simply overlay your company name or logo

15 Smart Ways to Make Your Photos Sell Your Brand - Simply overlay your company name or logo

12. Countdown your launch

15 Smart Ways to Make Your Photos Sell Your Brand - Countdown your launch

13. Promote a contest or giveaway

15 Smart Ways to Make Your Photos Sell Your Brand - Promote a competition

14. Focus on one key point in your blog post

15 Smart Ways to Make Your Photos Sell Your Brand - Focus on one key point in your blog post

See more posts on photography for your blog

Since there are so many words to read online, having an image to support them ups your game as a blogger.

They not only boost your brand image, but have been proven to increase click through rates and shares on social media.

You can even go crazy and have a specific font to use on each image, to increase brand consistency.

And finally, if you’re struggling to find free images to use, here’s an excellent resource to get you started.

What are your favourite sites to get images from? Let us know in the comments!

Razwana Wahid of relentless-movement.coAbout Razwana Wahid
Razwana Wahid: Killer content copywriter and founder of Relentless Movement – A copywriting service for entrepreneurs who want to write bold and sell big. Lose the headache of writing your Home Page, About Page and Services page and get the no-brainer templates here.

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