Is your color palette turning your audience off?
Color is the first thing people notice about your blog and your brand.
What Are Your Color Choices Telling Your Audience?
Before your typefaces, design-style or content, color is the very first thing they see.
Did you know that color can increase brand recognition by up to 80%?? Don’t believe me?
Quick! Which brand do you think of first when I say brown? Or red? Or robin’s egg blue?
.
.
.
.
.
.
.
.
.
.
.
Did you say UPS, Target and Tiffany’s by chance? If you didn’t you were just trying to be cheeky! 😉
Colors do more than just make things pretty
They evoke moods and emotions, sometimes quite strong emotions. That’s why it’s time to start taking your color palette seriously.
Are your colors enticing your visitors to take certain actions? You need to know what your color choices are telling your visitors and be aware of if they’re turning them on… or turning them off.
New Color Series
My new series is going to delve into the world of colors. For each color, we’ll dissect it and get a good understanding of its different meanings and how it pairs with other color combinations.
This month we’ll be starting at the top of the rainbow with the color Red.
In the meantime, brush up on some colors for your blog knowledge and check out some fun and useful color palette tools!
More Posts in the Colors Series
Ultimate Guide to Choosing Colors for your Blog or Website
10 Spectacular Tools for Color Palette Inspiration
A Forecast Full of Color
How Red Can Make You Feel Excited, Angry and Passionate
Orange, the Controversial Hue
Yellow
Green
Blue
Purple + Radiant Orchid, Color of the Year 2014
Pink
Brown + Neutrals
White
Black
Gray
What’s your favorite color? How do certain colors make you feel? I’d love to know, please share below!
I am excited for this series! I love deep cranberries, greys and oranges. Those colors make me feel warm and cozy. 🙂
Ooh that’s a nice color combo Jackie! I’ll talk a little bit about cozy reds in the first post 🙂
fun blog! I just stumbled on it and was exited to read your tutorials. I have to admit though, all the different fonts in your posts confuse me, and make me a little dizzy.
Hi Kristie. Glad you like the tutorials. Admittedly I hate my typography. It’s on my to-do list to deal with, but just haven’t had the bandwidth to yet. Hopefully soon. Thanks for the feedback.
Love that you are teaching how colors can change a person’s mood. On my website my banner is a splash of colors while my nav bar is black which I often go back to not sure why, maybe because I’m an October baby heh heh, who knows. I love colors though.
Since you have so much color in your header and images, it’s almost better that the rest of the site is black and white. 🙂
Can’t wait for all the posts in this new series !! You’re doing a great job 🙂
Thanks so much Lisa, the support is what keeps me going! I’m so glad you’re finding this useful.
I love the feminine coral-pink with a smidgen of butter yellow, and a light blue … what I’ve used on my blog (was happy to do the color analysis you suggested in another post).
AND I love greens & blues of nature for my home decor–as we live in a wooded neighborhood and have an in-ground pool out back. My brother lives in a similar type of neighborhood (minus the pool) and mentioned that he wanted guests to feel like his home belonged to the scene when they walked thru his front door into his living room (big wall of windows overlooking a woodland scene). We bought our home shortly after this conversation, and the public rooms were all painted a glaring white. I’ve gotten tons of compliments on the peaceful and restful vibe our home gives off—-all which tells me we’ve hit a home run with our paint palette.
Anyway…all that to tell you the whole “emotional” thing with colors–true, true, true!
That’s wonderful Deb! Color plays such a huge role in our psyche everywhere! Have you had a chance to check out Laura’s guest post about color forecasting and interior design? I think you’ll enjoy it! http://designyourownblog.com/blog-design/forecast-of-blog-design-color/
I try to keep my blog in calm colors, I usually have everything in black/grey/white and I try that my pictures follow a kind of blueish color
Very nice Jordina, calming colors are great for many blogs geared towards women. 🙂
I would also recommend the app Adobe Color CC. It allows you to point your phone at something and pick up five colors. Colors which you can then save to your Adobe account and gather the color codes from – it pretty much rocks.
How neat Penny! Wish they had it for Android :[
I’m signing up to make sure I get updated on this series! Curious to know how my brand colors affect my audience… or if I should consider a change.
FYI. It’s Tiffany blue and bright pink.
Hi Jaymee, thanks for signing up (and reminding me that I need to finish the series!) 😉 I actually think the colors are beautiful. Also, did you check this post out yet? http://designyourownblog.com/blog-design/color/how-to-choose-colors-blog-website/
Brown. Coffee. Chocolate. And red. And maybe a bit of antique gold…
my favorite colors are baby blue, pink, and teal