Color is the first thing people notice about your blog and your brand.
What Are Your Color Choices Telling Your Audience?
Before your typefaces, design-style or content, color is the very first thing they see.
Did you know that color can increase brand recognition by up to 80%?? Don’t believe me?
Quick! Which brand do you think of first when I say brown? Or red? Or robin’s egg blue?
Did you say UPS, Target and Tiffany’s by chance? If you didn’t you were just trying to be cheeky! 😉
Colors do more than just make things pretty
They evoke moods and emotions, sometimes quite strong emotions. That’s why it’s time to start taking your color palette seriously.
Are your colors enticing your visitors to take certain actions? You need to know what your color choices are telling your visitors and be aware of if they’re turning them on… or turning them off.
New Color Series
My new series is going to delve into the world of colors. For each color, we’ll dissect it and get a good understanding of its different meanings and how it pairs with other color combinations.
This month we’ll be starting at the top of the rainbow with the color Red.
More Posts in the Colors Series
How Red Can Make You Feel Excited, Angry and Passionate
Orange, the Controversial Hue
Purple + Radiant Orchid, Color of the Year 2014
Brown + Neutrals
What’s your favorite color? How do certain colors make you feel? I’d love to know, please share below!
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