An opt-in freebie download is a bloggers best friend. When someone downloads your freebie she’s basically saying, “Hey! I trust you enough to give you my email address and I like you enough to keep hearing from you more.”
Growing an email list is the best way to monetize from your blog — that’s why Marianne and other rock star bloggers are preaching the power of the list.
To grow your list you need a freebie but if you’re like a lot of bloggers and business owners, getting it done is nagging at you and causing a lot of “I really should do that” guilt.
Later in the article I’ve got a quick and easy guide to creating the perfect freebie for your audience, but first, let’s take a look at some of the biggest freebie mistakes so you can make sure to avoid them.
Mistake #1: Giving Away the Farm
The biggest mistake bloggers make is packing too much information into the freebie. I’ve seen everything from hours and hours of audio recordings to 80-page e-books offered up for free.
Giving away too much hurts you in two ways:
- It turns the fire hose on your readers. If she never makes it through your freebie, you miss the opportunity to make a deep connection with your reader and keep her coming back for more.
- Failure to launch. Thinking too big stops freebie completion in its tracks. It becomes an overwhelming project that never gets finished and you miss the chance to grow your list.
Mistake #2: Losing Focus
It’s easy to lose site of the freebie’s purpose and end up creating a download with no focus or purpose.
The best freebies shine the spotlight on your reader and the specific problems she faces. Savvy bloggers use their download to help solve a problem, teach a skill or serve a resource for their reader.
Mistake #3: Blah Titles
I spend more time on titles than any other section of my downloads. A bland or vague title won’t generate the interest you need to capture email addresses.
Great titles for freebies make promises, create mystery or tap emotion. If you need more title tips check out How to Write Blog Post Titles that Get Attention.
Mistake #4: Forgetting to Brand
You don’t need a professional designer, but you definitely want your delivered document to look like your blog or site. Even if you are typing it up in Word or Pages, it’s easy to capture a similar look by using the fonts and colors from your site and adding your logo.
Mistake #5: Ignoring Readers with Questions
What happens after a reader gets your download, has a question or wants to send you praise?
Make sure to invite readers to contact you and include your email address. You can even go a step further and make the email clickable which will increase the connection and engagement with your readers.
Mistake #6: Jumping Through Hoops
Every step of the sign-up process is an opportunity for someone to give up and stop early (i.e. Captcha forms, clicking through extra welcome emails and thank you pages after they confirm, etc.).
Each email address is a hot lead for growing your business so you don’t want to lose anyone along the way. Save your readers a step or two, set up your free download as the thank you page. That way, as soon as she’s confirmed her email address, she’ll automatically go to the freebie.
Mistake #7: Forgetting the Next Step
Does your reader know what to do next?
If you avoid all the above mistakes, you’ll have your reader ready for anything. She’s primed to take a next step, but she needs you to tell her what to do.
My favorite “next steps” include following on social media, joining a private Facebook group or reading popular blog posts. They are simple steps, but they keep your reader interested and engaged in your site.
What are You Waiting For??!!
Every day your blog goes without a freebie and lead capture is one less day to connect and grow your loyal base. If you read all the way to the end you are ready to create an effective, engaging and list growing freebie.
»» For more help in the actual writing and creation of the freebie, be sure to enter the bonus section and grab The 90-Minute Freebie Cheat Sheet that will take you from blank slate to finished freebie in no time.
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