I’m sure you know by now that Pinterest should be an integral part of your traffic and branding strategy.
Why? Because if you’ve got things to share with a female audience (or not female), almost every woman with a computer or smart phone is regularly on Pinterest and searching for stuff that YOU have to share.
The problem is: there is A LOT of stuff on Pinterest, so how do you stand out?
Piggy-backing off of Erika’s INCREDIBLY FABULOUS post on Pinterest this week, today I want to share with you a few guidelines you can use to help your brand images stand out on Pinterest and get the traffic you want.
First of all, why is Pinterest so important?
EVERYONE is on Pinterest. Also, Pinterest is an incredible traffic-generator! In fact, I get SEVEN times the traffic from Pinterest than from my next social media referral source, Twitter. I am on Twitter A LOT, but I still get way more traffic from Pinterest.
First Things First, You Need Followers on Pinterest
I was going to go into some bullet points on how to do this, but after Erika’s post came out, I just can’t do this section any justice. If you’re serious about gaining followers on Pinterest, you gotta go read How to Get Pinterest Followers + Repins: The Ultimate Guide, because folks, it really is THE ULTIMATE GUIDE.
Then, Make Sure Every Post on Your Blog has at Least One Image that is Pinnable
Each post should have a featured image that includes that post’s title. Here are my 10 tips on how to create some good-looking, attention-grabbing images that people won’t be able to help but repin.
1. Use Super Eye-Catching Photography or Graphics
Your images should stand out in the sea of images on the Pinterest wall. Use high quality images with great color. Photographs should be crisp, clear and simple. Simple images make better backgrounds for the text you’ll be throwing on top. Use filters sparingly to make a boring image more eye catching, but be sure to use the same filters throughout your images. Remember, consistency is the key here.
Lastly, be sure to use images you are allowed to use. Don’t get caught with a viral pin that’s illegal to use!
2. Be Consistent in Your Image Styles
I’ll be the first to tell you I’ve been guilty of this thus far which is the first thing I’m working on when and IF I ever launch my rebrand (but that’s a whole ‘nother story!) Anyway, I digress! It’s important to be consistent in your use of photography styles. Try to keep a consistent color scheme throughout your images as well.
3. Use Optimal Pinterest Image-sizing
Tall is better than wide. Taller images stand out more in the Pinterest feed, take a look and you’ll see what I mean. As of right now, the optimal size for an image is 735 x 1102 pixels. Luckily Canva has a template that’s size for this so you can quickly create images on the fly.
4. Use Catchy Headlines
Aside from a gorgeous image, a well-worded headline is what will draw people to repin and/or click your image in Pinterest. So craft your headlines carefully. The beautiful Razwana has an awesome quick read on optimizing your headlines!
Here’s another secret weapon for headlines.
5. Typography Rules Apply to Your Headlines
Remember my typography rules for your blog’s design? Use these rules when selecting fonts for your post title images. In fact, it’s best to use a font palette that’s consistent with your branding.
A few quick tips:
- Limit the fonts to 2, maaaaaaaaybe 3 if you know what you’re doing.
- Use contrast (wide vs condensed, sans serif vs script, uppercase vs lowercase, etc.)
- Create hierarchy by using larger font sizes to highlight important keywords, or differentiate between the title and subtitle.
6. Make It Easy to Read
Be sure that the headline also stands out against the background. Use larger font sizes to really help it stand out and make sure that it’s easy to read when shown in the Pinterest feed at a smaller size. If you’re using a photo, try to place your headline in the white space in a contrasting color:
If there is no white space in the image, try using a solid or opaque overlay behind the headline to help it stand out:
7. Don’t Forget to Include Your Logo or Blog Name
Sometimes people don’t pin or repin an image from it’s original source. Lame, but true. To help people find where your image came from, include your logo or blog URL near the bottom of the image.
8. Install a Custom Pin It button
This is huge. People want to quickly pin images from your site so they can bookmark it for later. Make it super easy for them to do this by isntalling a Pin It button, so they can do this in one click. Further your branding and delight your readers by creating a custom Pin It button!
9. Use Alt-Tags in Your Images
If you thought that last tip was huge, this one’s the kicker: If there’s anything you take from this post, DO NOT FORGET THIS IMPORTANT STEP!
What you place in the alt-tag of your image is what will appear in the Pin description when someone pins your image from your website. Don’t let someone else write this description for you! Craft a really good description of your post using keywords and hashtags so that it’ll be easily found in Pinterest’s search results. And don’t forget to include your URL at the end too. It’s extra insurance that people will find your post at the right place.
10. Create a Summary Graphic from the Post that’s Shareable Like this One
Did you know that the average person can only recall 20% of what they read, but 80% of what they see & do?* Infographics are a great way to share information because they’re fun and engaging. And get this! Businesses that publish infographics grow their traffic an average of 12% more than those that don’t.**
Try creating an infographic that highlights the points in your post, kind of like what I did here below. Now don’t you just WANT to pin that right now? Go ahead do it! 😉
So there you have it: 10 ways to create awesome images for Pinterest that will drag people over to your blog. Tell me, what kinds of success have you had with your own images on Pinterest? Did I miss any tips? I’d love to hear from you below.
And don’t forget to share this on your social channels if you found it helpful. Use a handy button below…
*Lester, P. M. (2006). Syntactic Theory of Visual Communication. – See more at: http://neomam.com/interactive/13reasons/#sthash.L0hVkm6x.dpuf
**Hubspot – http://offers.hubspot.com/how-to-create-infographics-in-powerpoint
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