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How to Write Blog Post Titles that Spark Emotion and Get Attention

How to Write Blog Post Titles that Spark Emotion and Get Attention. A guest post by Natalie Gowen of Moxie Tonic for

How to Write Blog Post Titles that Spark Emotion and Get Attention. A guest post by Natalie Gowen of Moxie Tonic for

Standing out in the crowd takes a fair amount of attention-getting drama. Your blog post title should be jumping up and down while shouting “Hey! I’m over here!”

After all, it’s much more than a description of your latest post – your title is a headline with the #1 goal to encourage someone to read the first sentence of your post.

Crafting the right words takes a bit of practice, but it doesn’t have to be hard. In fact, I’m going to share some of my favorite tips right here. To ensure your success even further, I even have a free bonus, so make sure you read to the end.

Hey friends! Please welcome Natalie Gowen of Moxie Tonic today on the blog as she walks us through writing some pretty awesome headlines that are sure to get clicks and Pins!

Borrow Tips from an Unexpected Industry

As bloggers, it’s easier to think of yourself as a teacher rather than a marketer, but when it comes to writing headlines – borrowing strategies used and perfected by the marketing world is crucial.

You’ve probably heard of copywriting — the type of writing designed to convince and sell. Masters of copywriting lead with mystery and intrigue and deliver just enough details to keep the reader engaged all the way to the bottom.

As a blogger, thinking like a copywriter will pay off. Crafting your headlines to play on emotion will draw readers into the article and onto your blog.

I have 8 favorite techniques for creating attention-grabbing headlines. My top 3 are listed below.

  1. Make a Promise to Solve a Problem

    If you title your post “How To” you are essentially promising to deliver a solution to your reader’s problem. This is why “How To” articles consistently rank as the most-read posts on the Internet – the value of clicking through is immediately clear.

    You might have noticed the headline for this article fits this category. It hints at the problem – boring, flat titles that fail to drive traffic to your blog – and promises tips for create exciting headlines that solve your traffic issues.

    Promise-based headlines don’t all start “How To.” Any time you hint at solving a problem counts. For example:

    • 9 Things I Wish I’d Known Before Starting My Blog
    • Simple, Daily Habits for People Who Hate Cleaning
    • Workout Wardrobe Solutions for Full-Bodied Women
  2. Create Mystery

    It’s brutally hard to resist a good mystery. That’s why you sit down to watch Lost and finally crawl to bed 4 episodes later.

    Use your headlines to hint at the unexpected, stir up intrigue or disprove long-held beliefs. Your reader won’t be able to resist the temptation to dive deeper into your post to satisfy her curiosity.

    For example:

    • 5 Healthy Ingredients Kids Won’t Notice in their Brownies
    • Fabulous {Quality} Dollar Store Finds
    • Simple Exercises You’ve Been Doing Wrong
  3. Add Emotion

    Once you develop the foundation of your headline, dressing it up with descriptive, flowery or colorful words helps create emotion.

    For example, consider the different emotions tied to these headlines for a post on getting organized:

    • Unexpected discoveries I made at the bottom of my closet
    • Horrifying discoveries I made at the bottom of my closet

    Both headlines rely on intrigue, but which one would you click? The more descriptive and powerful your word choice, the stronger the emotional pull to click on your headline becomes.

    More examples with the emotive word italicized:

    • Joyful Crafts Your Toddler Can Create Independently
    • Organizing Carefree Birthday Celebrations
    • Essential Tips for Container Gardening Victory
    • Courageous Fall Fashion Trends

A Few More Practical Tips on Writing Headlines

Even as a seasoned writer, headlines are the most revised words of my blog posts and email newsletters. Creating attention-grabbing headlines takes time, but I promise — it gets easier with practice.

Most importantly inspiration is everywhere — from click-bait sites to Facebook ads and to national brands showing up in my inbox – I’m always on the lookout for catchy, intriguing ways top marketers write their post headlines.

I’ve pulled together a pretty sweet list of techniques and formulas. It includes the other 5 headline styles I rely on to get my emails opened and my blog posts read.

I want to share the whole list with you and make your next headline writing experience a breeze. To grab your copy, enter the bonus section by signing up here.

How to Write Blog Post Titles that Spark Emotion and Get Attention. Natalie Gowen of Moxie Tonic on www.designyourownblog.comAbout Natalie Gowen
Natalie Gowen is the brand and marketing strategist behind Moxie Tonic. She works with creative entrepreneurs to find their true brand message and apply it to a simple, sustainable marketing strategy that will grow their business. She also hangs out on Instagram.
Which of Natalie’s headline techniques is your favorite? Will you be using any of them on your own blog posts? Please join the conversation below!

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  • Jas says:

    Woohoo! This is brilliant, excellent. Thanks so much :)
    Jas Poole Blog | photography + lifestyle

  • Karene' says:

    Just what I needed! I was trying to work out how to make my headers seem less dry and cardboard-like, when whallah! I got your email. I think solving a problem will be my first step, because I have just found a couple of problems that small businesses seem to be having with their photography and I seem to have the solutions! But it really depends on the blog post – might have to add some emotion to those solution headlines too. Good tips! Thank you!

    • Marianne says:

      Hey we’re all about timing here at DYOB Karene’ ;) I really love Natalie’s tips here too because the struggle is real when it comes to headline writing. Thanks for reading and taking the time to leave your thoughts.

    • Natalie says:

      Karene – yes! As you solve people problems you’ll be seen as an expert in your niche. And you can always combine techniques.

  • Sara Nash says:

    Thank you for this article! I’ve taken notes and plan on spicing up my blog titles! :)

    • Natalie says:

      Thanks, Sara. Have fun and let your creative juices flow with those titles. They can be both fun (for you) and effective (for getting people to read).

  • Martine says:

    It’seems always hard for me to come up with great headlines. Thank you for the breakdown.

  • I know I need to put more focus into making my headlines capture the attention of the reader. I think my biggest challenge is “creating mystery” with my post titles. I know that those types of headlines intrigue me, so I wish I could build that same intrigue with my post titles. Thank you for sharing these tips. I sure did find them helpful!

  • Yamini says:

    Nice post! :) Totally agree with the last few tips. Have to admit my Facebook newsfeed has come pretty handy in discovering some catchy click bait titles in the past.

    • Marianne says:

      So true! I always forget to pay attention to the titles that actually catch my attention too. Thanks for stopping by Yamini, lovely to “see” you here again :)

  • true. after reading your post i will try your suggestion to make my post better and close to reader. thanks for sharing a great article

  • Great Tips Natalie,

    HowTo, Mystery, and Emotional headlines attract good attention and make the link more clickable. I always use Headline Analyser (a free tool) to write my headlines.

    Thanks a ton.

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